“In Adventure We Trust!”:
the second edition of Camp Jeep is ready to go
Camp Jeep 2015 Leaving Turin
Camp Jeep 2015 | Full clip
- From 10 to 12 July: rendez-vous in France for the international meeting organised by the Jeep Owners Group (JOG), the only official club run by the brand, which is now active in 17 countries in the EMEA (Europe, Middle East and Africa) region.
- Three days devoted to adventure, freedom and outdoor activities: to sign on, just go directly to the dedicated site Camp Jeep.
- Four off-road routes, a village in tune with brand values, a well-equipped camp-site on which to stay the night and a technical area for testing 4x4 cars with the help of the Jeep Academy, the brand's official school for off-road driving.
- Protagonists of the get-together will be three showcar Jeep models with special livery and accessories by Mopar: Wrangler Unlimited "Night Rock", Wrangler Rubicon "Dark Side" and Renegade "Hard Steel".
In just a few days, the beautiful Vallée Bleue, near Lyon (France) will stage a unique event: the second edition of Camp Jeep, the international gathering open to all owners and fans of the legendary seven slot grille brand. Organised by the Jeep Owners Group (JOG) – the only official club run by the Jeep, and already established in 17 countries in the EMEA region – this reunion is a celebration of the deep sense of belonging and identity that surrounds Jeep brand fans, and also offers opportunities to verify the amazing off-road performance of every 4x4 Jeep.
Camp Jeep, in other words, promises to be a great meeting that is sure to surpass the numbers of the first edition, held in the Riserva Oppici hunting estate near Parma. Many people who took part in the first Camp Jeep have decided to meet up in Turin on the morning of 10 July, and then drive together to the Vallée Bleue, forming a colourful parade of Jeep models united by the thirst for freedom and adventure.
The cost of participating in the three days of Camp Jeep 2015 is 95 euros for each Jeep vehicle registered (135 euros for non-JOG members), while the one day pass costs 50 euros (65 euros for non-JOG members). To sign up for the event, just visit the dedicated website Camp Jeep. Either standard models or 'customised' vehicles are accepted, and the inscription will offer the owner and those accompanying them the right to access all Camp Jeep activities and drive on the four routes of varying difficulty levels, marked by green, blue, red and black course markers. Just as happens on skiing pistes, the red and black levels are reserved for expert drivers and teams on board Jeep models with the technical features necessary for tackling the most challenging tricks and obstacles.
Camp Jeep is therefore an off-road adventure in pure “Jeep Jamboree” style, like the classic American get-together conceived to highlight the emotional side of being part of the big Jeep family, a two-day event featuring test-driving and the pure, authentic adventure that only Jeep can offer. About 30 of these events are held every year: from California to Maine, from Arizona to Tennessee. In all its variants, the Jeep Jamboree still proposes the same winning formula as the first meeting held in 1953 on the legendary Rubicon Trail, in the mountains of the Sierra Nevada.
Respecting the authentic Jeep spirit, entry to the site is open and free to those who may not own a Jeep but share the values and spirit of the American brand. This year the claim of the Camp is "In Adventure We Trust!", a motto which proudly expresses one of the two souls of the Jeep brand: its more adventurous face, backed up by technology refined over 74 years of experience on the toughest terrains. The other face of the Jeep personality is more sophisticated, the source of Jeep's premiumness, with top-end interiors and bold exteriors which stand out even in the most exclusive metropolitan venues. This is why the guests at Camp Jeep will have the chance of getting to know and getting to drive the entire range of Jeep models: the Grand Cherokee (the most awarded SUV ever), the Wrangler (the iconic Jeep embodying the claim "Go anywhere, Do anything"), the Renegade (the award-winning compact SUV with an off-road vocation) and the Cherokee, a model always faithful to Jeep tradition, now fitted with the innovative 200 HP 2.2 Multijet II turbodiesel engine.
The Camp Jeep site will feature village hospitality facilities which reflect the brand's style moods, a fully-fitted camp-site for sleeping, and various theme areas designed to offer an inspiring "brand experience", including the Wrangler Stage, which acts as the main entertainment area. But all kinds of activities will be laid on, to reinforce Jeep community identity, including exhibitions of vintage models, live shows, barbecues, children's activities and live music concerts. On top of this, thanks to the expert professional drivers of the Jeep Academy, participants will be able to try the thrills of off-road driving, including "trick" stunts set up in a training and technical area.
Three historic vehicles that the public will be able to admire at the French meeting deserve particular mention: a legendary CJ-2A and two CJ Levi’s. The first is the civilian version of the historic Willys MB created in 1941 for the United States army and generally considered the first off-road vehicle in the automotive industry. Alternatively, the CJ Levi’s is the first Renegade produced 40 years ago which is presented at Camp Jeep both in the original 1975 version and in the “Hot Rod” version, a showcar prepared by the Jeepers Club Milano as a tribute to the Seventies model.
But Jeep spirit is not only confined to off-road driving: participants can also, for example, drive watercraft or go canoeing on the river. Or spend an out-of-the-ordinary day with their family in an exceptional game park. This year Camp Jeep will be offering a series of sporting and fun activities at very reduced prices: after all, sport and play are typically part of the adventurous personalities of those who choose Jeep as their travelling companion.
Meanwhile, the store run by Mopar – FCA's brand for services, customer care, original spare parts and accessories – is certain to attract a lot of interest, with its accessories and exclusive clothing and merchandising products dedicated to Jeep models and JOG members. A further exciting demonstration of the deep bond between the two American brands is provided by the exhibition of three Jeep showcars featuring special liveries and exclusive Mopar accessories: Wrangler Unlimited "Night Rock”, Wrangler Rubicon "Dark Side" and Renegade "Hard Steel". These are unique exemplars which reaffirm the natural vocation for personalisation of all Jeep models. What never changes is their amazing ability to adapt to every situation, from elegant and fashionable social contexts to the toughest dust tracks.
2015 Camp Jeep gallery
Videos and photos of Camp Jeep will be available on the Jeep Owners Group website, and also through the social channels Jeep-People and Jeep Italia: